As Seen On

The founders of ecomaids created a strong, financially accessible franchise lawn care business system. The management at ecomaids works hard to build upon and improve the values that ecomaids was started from in 1967:

  • Constant innovation that keeps our services in high demand
  • Maintaining our superior industry brand recognition
  • Support for our franchisees in every aspect of their business


Rachel Southard, MBA, CFE


Rachel Southard is an accomplished executive with a distinguished career in the franchising industry, currently leading as the CEO of ecomaids since May 2023. Rachel is particularly recognized for her expertise in scaling emerging franchise brands, focusing on strategic vision and operational excellence to drive business growth.


Before her tenure at ecomaids, Rachel served as President of Emerging Brands at Threshold Brands in Boston, Massachusetts. In this role, she was responsible for the oversight and expansion of multiple franchises including Men In Kilts US, LLC, Men In Kilts Canada, Inc., Granite Garage Floors Franchising, LLC, and FlyFoe, LLC d/b/a Patio Patrol, where she significantly enhanced their market presence and operational strategies.


Rachel’s foundational experiences in franchise operations management were developed at Self Esteem Brands, LLC in Minneapolis, Minnesota, where she served as Director of Operations, Global Innovation for the Anytime Fitness franchise for ten years. Here, Rachel drove key operational improvements and pioneered new growth strategies that enhanced franchise performance globally.


At ecomaids, Rachel brings her extensive background in franchising to her role focused on sustainable practices. Under her guidance, ecomaids is committed to excellence in service and to fostering environmentally responsible practices that benefit both customers and the planet.


Rachel’s leadership ensures that ecomaids remains at the forefront of the eco-friendly cleaning industry, offering franchisees a unique opportunity to be part of a leading brand that is dedicated to making a positive impact on the environment.

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